Marketing
Manage your customer portfolio for maximum return.

Marketing executives traditionally use market share as their measure of success, yet over the long term a strategy is required for maximizing profit from acquired customers -- valuable assets.With a Marketing Prescription from Data Integra you can assemble a bottom-up picture of profitability to support the most cost effective strategic decisions while acquiring the right customers for the business as it goes forward.

Data Integra Marketing Prescriptions allow managers to monitor customers in terms of inflow and outflow, with the goal of acquiring strong cash contributors. Understanding what profitable customers look like lowers investment risk and increases the probability of a higher return. Analysis of marketing campaigns is done faster and more effectively, creating a cycle of improved customer retention and increased employee satisfaction.